Understand Customer Traffic, Behaviors and Opportunities
Real-time business analytics
StayinFront Digital provides consistent and highly accurate shopper and customer services analytics that enable retailers to better understand how the different initiatives within the physical outlet impact behavior, customer experience and operational efficiencies – without a breach of privacy laws.
Google Analytics for the Offline Shopper
In-store analytics of foot traffic, queue time and customer movement provide in-depth, reliable and timely insight into how shoppers are responding to specific store layout, merchandising, staffing, marketing and promotions.
Alerts Lead to Real-Time Action
Real-time alerts, triggered by shopper analytics, can be pushed out to managers or staff so that they can react to specific issues or opportunities as they arise.
Dedicated Reports and Dashboards
StayinFront coverts shopper foot traffic, movement and shopper behavior into colorful, easy-to-understand dashboards and KPIs.
Metrics that Matter
Track how many people pass, enter or exit your store
Know the average length and wait time for checkout
Understand how long customers dwell at end caps and display walls and tables
Monitor how customers move throughout the store
Know the effectiveness of displays and promotions and changes through real-time feedback
Assess which promotions and displays draw shoppers into your store
VIDEO ANALYSIS SOLUTIONS
Drive sales and conversion rates
Get an unbiased, birds-eye and fully representative view of how shoppers respond to marketing, pricing, product placement, space design and service initiatives on sales.
Know the number of people passing, entering and exiting your location on any given day, by hour.
- Calculate shopper-to buyer conversion rates
- Align staff to shopper ratios based on high traffic hours
Analyzing Dwell Time
Improve engagement by knowing where shoppers are stopping, for how long and if they are interacting with the products or displays.
- Measure the impact of marketing and promotional efforts
- Optimize product assortment, planogram effectiveness and display placement
Customer Path Analysis
Identify high traffic zones and paths-to-purchase
- Improve store layouts for maximum effectiveness